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Our take on the latest in mobile, tech, and business.

      Rahul Khosla

      CEO
      Culture Emerging Technology Research

      Social Commerce Examples: How Retail Brands + Content Creators are Changing Shopping Forever

      At the onset of social media (think MySpace) the networks were created as a way to connect with people you already knew, or wanted to interact with. It’s hard to imagine the creators of these platforms could have ever dreamed they would be facilitating millions of online business transactions per day, but that’s exactly where we are.

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      Rahul Khosla

      CEO
      Product Design Culture Emerging Technology Engineering

      Mobile Commerce Examples: How Top Brands Are Dominating Mobile Shopping

      Why are so many companies (retail, consumer goods, grocery, etc.) investing in mobile e-commerce applications? To put it simply, they’re following the money. Statista projects e-commerce sales from mobile devices will surpass $432 billion (with a “b”) by 2022. That’s a lot of cheddar.

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      Rahul Khosla

      CEO
      Culture Research

      New Data Shows 57% of Shoppers Prefer Mobile Apps to Other Channels

      Why are so many companies (retail, consumer goods, grocery, etc.) investing in mobile e-commerce applications? To put it simply, they’re following the money. Statista projects e-commerce sales from mobile devices will surpass $432 billion (with a “b”) by 2022. That’s a lot of cheddar.

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      Rahul Khosla

      CEO
      Culture Emerging Technology Research

      Post-Pandemic Retail: Here's What Shopping Will Look Like After COVID-19

      The COVID-19 pandemic took retailers through a range of emotions and actions. First, there was fear as grocery stores (for some reason) ran out of toilet paper. Then there was adaptation as businesses did the best they could given the circumstances. Now, retailers are focusing on innovation as we all do our best to operate in the new normal.

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      Katarina Borg

      Director of PM
      Product Management Engineering

      How Your Mobile Product Roadmap Should Adapt for iOS 14.5 & Beyond

      Apple and Facebook are duking it out, iPhone users are updating their OS, and product managers are wondering

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      for bits, pixels, and tote bags.

      Victoria Nova

      Product Design

      Converting iOS Apps to Android: Software and Design Priorities for Sustainable Innovation

      Converting an app from iOS to Android, or vice versa, is a fairly common task for mobile product designers. Some brands design for iOS first because Apple users tend to have greater purchasing power and spend more on apps.

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      Katarina Borg

      Director of PM
      Product Design Product Management Emerging Technology Engineering

      The App Clips Playbook: 5 Inspiring Examples & Teardowns

      iOS 14 App Clips offer a powerful solution for businesses to get new users to discover and interact with their brands. How so? App Clips appear organically as users go about their normal day-to-day tasks, like ordering food or looking for information, and offer streamlined ways to complete those tasks.As such, App Clips can enable businesses to enjoy:

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      Katarina Borg

      Director of PM
      Product Design Product Management Emerging Technology Engineering

      Changes Coming to IDFA — Here’s How to Future-Proof Your App Today

      Apple finally did it.They announced big-time changes to IDFA.They announced big-time changes to IDFA.Speculation had been mounting for months that Apple would deprecate their proprietary device identifier, and it looks like that’s exactly what they’re going to do as they roll out beefed-up privacy features in iOS 14.Okay, exactly isn’t totally accurate.

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      Katarina Borg

      Director of PM
      Product Management Engineering

      App Clips: A New Way to Meet Users Where They Are

      We’ve all had an experience like this. Say we want to order something from Target’s new curbside pick-up program, Drive Up.

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      Rahul Khosla

      CEO
      Product Management Research

      Market Study: Mobile Customer Experience Issues Highlight Use Cases for iOS App Clips

      We surveyed smartphone users to better understand their mobile app usage and uncovered 11 insightful app statistics highlighting critical pain points your customers are experiencing. In this original study, we share our findings and explain how Apple iOS 14’s App Clips can eliminate those pain points to create satisfied customers poised to become repeat customers.

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      Rahul Khosla

      CEO
      Product Design Featured Product Management Culture

      How to Build a Mobile Product Team for Sustainable Innovation

      We are the silent partner behind native iOS and Android apps for top brands like ScottsMiracle-Gro, Motel6 and Hibbett Sports, keeping them a step ahead of the competition.

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      Katarina Borg

      Director of PM
      Featured Product Management

      Mobile Product Manager: How the role is evolving in 2020

      In a connected mobile ecosystem that gets more complex each day, the role of mobile product manager has never been more important, or more challenging. Plenty of attention has been paid to mobile product..

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      Rahul Khosla

      CEO
      Product Management

      The C-Suite Checklist: 6 Signs Your Mobile App is Falling Behind

      A traffic surge takes down your app in the first hour of Black Friday. Bad actors hack and release all your user data. You watch a competitor’s MAUs skyrocket after they introduce a killer new feature.

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      Victoria Nova

      Product Design

      To Drive Product Intimacy, Ditch Proto-Personas and Do the Research

      Mobile apps sometimes flop, way too soon after launch. New feature development sometimes goes sideways, turning users away from a mobile app they once loved. Such snafus happen for a number of reasons..

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      Katarina Borg

      Director of PM
      Product Management

      Foundations of Agile Ticket Writing: A 4-Part Series

      At Heady, we have managed dozens of products and hundreds of releases, creating value both for users and for our clients. It is not easy to coordinate these efforts but diligence and clear communication allow..

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      Rahul Khosla

      CEO
      Culture

      The Importance of Retention For Growth

      Starting and building a mobile product consultancy requires a flurry of choices at every turn. Where to invest your time and effort? When to divest time when you are not seeing a return.

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      Saish Chachad

      Software Development Engineer
      Engineering

      How to manage multiple Github accounts

      This article is useful for the developer who is dealing with multiple git accounts. The following steps are the list of command which will help you when dealing with multiple git accounts.

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      Pratik Agashe

      Software Development Engineer
      Engineering

      Part 1 — Building Full-stack web app with PostGraphile and React (Server-side)

      If you are interested in PostgreSQL as your Database and use GraphQL for your CRUD operations then this post is for you. I was very curious about this combination.

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      Katarina Borg

      Director of PM
      Product Management Emerging Technology Engineering

      Six Steps To Guiding Better Technology Decisions For Your Team

      Too often technology is mysterious — especially for time-starved product owners. In an ideal world, technology should be guided by business objectives, not the other way around.

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      Pratik Agashe

      Software Development Engineer
      Product Management Emerging Technology Engineering

      Seven Questions to Ask About a New Technology

      When Heady evaluates a given tech or tool — a programming language, progressive web apps, marketing tools — we start by asking lots of questions about..

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      Katarina Borg

      Director of PM
      Product Design Product Management

      ADA Compliance For Native Mobile Apps

      Change creates opportunities. These days, the digital landscape is evolving rapidly. The increasingly connected world we live in is bringing more people online, including blind and deaf users..

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      Pratik Agashe

      Software Development Engineer
      Engineering

      React TypeScript Hooks: Form validation with Formik, Yup, and Material-UI

      Because forms are an essential component in any application, it’s good that building forms are a fairly simple task. The easiest type of forms to handle is those with fewer total fields.

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      Pratik Agashe

      Software Development Engineer
      Engineering

      Part 2 — Building Full-stack web app with PostGraphile and React (Client-side)

      In Part 1 — Building Full-stack web app with PostGraphile and React (Server-side) we covered server-side for our full-stack web app. In this part, we will be covering the client-side.

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      Pratik Agashe

      Software Development Engineer
      Engineering

      GraphQL — Omit table from generating under ‘graphiql’. Postgres smart comments.

      Before we start, I would like to give a quick background story behind this post. This is a sub-post of the Building Full-stack web app with PostGraphile and React. So I have used related table names.

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      Pratik Agashe

      Software Development Engineer
      Engineering

      Knex Migration — For schema and seeds with PostgreSQL

      Before we start, I would like to give a quick background story behind this post. This is a sub-post of the Building Full-stack web app with PostGraphile and React.

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      Pratik Agashe

      Software Development Engineer
      Engineering

      JavaScript: Handle Date in any Timezone with Daylight saving check

      JavaScript Date is the most commonly used method. The date plays a significant role in any type of application. Even in our daily life, the date serves a purpose.

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      Deepak Poojari

      Software Development Engineer
      Engineering

      ELK stack explained and configuring logging.

      The ELK Stack (Elasticsearch, Logstash, and Kibana) is the world’s most popular open-source log analysis platform. ELK is quickly overtaking existing proprietary solutions..

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      Katarina Borg

      Director of PM
      Product Management

      How Travel Companies Can Leverage Mobile to Survive — and Thrive — During COVID-19

      One way is by leveraging apps. As a mobile product consultancy building sustainable innovation in design and technology, we’re seeing encouraging numbers from our own clients.

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      Rahul Khosla

      CEO
      Culture

      How We Make Tough Decisions

      Among VC firms and the business press, retention is often overlooked in favor of all things new: new talent, new business, new tech. Steady progress might not seem glamorous, but it’s effective.

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