The Rise of
Revenue Innovators

The digital disruption of sales is accelerating. In this climate that is both unpredictable and transformative, a new type of organization is emerging. We are witnessing the rise of the Revenue Innovators.

Watch the Unleash Keynote

Manny Medina, CEO & Co-founder / Outreach

Revenue Innovators know that…

They win more often by replacing manual processes with real-time guidance and proven workflows that solve customer problems.

Their reps commit with confidence. Instead of using guesswork to predict the future, they leverage AI-recommended actions to change it.

They ramp new hires faster, achieve more, and retain top talent by bringing intelligence and science to the “art of sales.”

Weak Execution Across Sales Cycles Results in Lost Revenue Opportunities

Here is another thing Revenue Innovators know. Traditional revenue organizations fall short of their growth objectives because they can’t consistently identify the best action or make the best decision in the hundreds of individual moments making up each sales cycle.

The Sales Execution Gap is Widening

Revenue Innovators close the Sales Execution Gap by combining automation, total visibility, and AI. Together, they unlock actionable customer intelligence that guides sellers and managers to win every moment.

Invisible Productivity Losses Cause Persistent Low Performance

Traditional revenue organizations experience inefficient sales processes, weak execution, and dissatisfied buyers — resulting in chronic underachievement.

Sellers can’t achieve maximum performance when they rely on strung-together processes to build pipeline, manage opportunities, and close deals.

Managers strive to coach their sellers, but in reality, they can only bring to bear their own experience.

Leaders deploy a bunch of siloed apps that don’t give them a holistic, data-driven view of what’s working and what’s not.

Revenue Innovators understand that working on the wrong priorities, taking the wrong actions, and acting on the wrong insights ruins productivity — and results in losing deals that should have been won. They demand systems of action that use AI to guide their reps to take the right actions and make the right decisions at every step of the sales cycle.

The “Art of Forecasting” is a Coping Skill, not a Talent

Traditional revenue organizations use forecasting as a coping mechanism to overcome a lack of trusted, clear, actionable data.

There is anxiety with every commit because the siloed nature of pipeline generation, opportunity management, and forecasting spreads information out across too many systems and dashboards, making it hopeless to get true visibility. This forces traditional revenue organizations to rely on stomach-churning guesswork and gut feeling based on how the last quarter went to predict their finish.

Revenue Innovators commit with confidence. They bring science to the “art of forecasting.” Instead of using guesswork to predict the future, they leverage AI-recommended actions to change it.

To Become a Revenue Innovator, You Need a System of Action

Most traditional revenue organizations don’t have the technology they need to win the future. They only have point solutions that create more gaps and more friction.

Today, they need a unified platform to make the right call in the moment, close the Sales Execution Gap, and leave guessing in the past.

The right platform:

Gives them true visibility into their deals, their buyers, and their teams

Infuses insights and intelligence into the art of sales

Guides them in real-time to take actions that close their Sales Execution Gap

Meet Outreach's
Engagement & Intelligence Platform

Bring intelligence to workflows, guiding teams in real-time to take action that improves performance and better serves their customers. Companies using Outreach are more efficient. They have consistently higher achievement and customer satisfaction.

Instrument the revenue cycle to provide true visibility and proactively guide growth. Companies using Outreach grow faster. They proactively identify and act on growth opportunities.

Transform the forecast process from guessing the future based on past results to changing the future using recommended actions. Companies using Outreach have greater predictability. They use signals from continuous opportunity inspection to take actions that change outcomes.

That’s the power of the Engagement & Intelligence platform.

The platform for
Revenue Innovators